American Riviera Orchard, the lifestyle brand launched by Meghan Markle earlier this year, has the potential to transition beyond a mere jam-producing venture. In a recent episode of Newsweek’s The Royal Report podcast, Chief Royal Correspondent, Jack Royston, proposed an intriguing idea for the brand’s expansion into the private members club sector.
Though there are presently no solid plans for such an expansion, Royston mooted the notion that the brand could evolve into a thriving social hub catering to Hollywood’s elite. He emphasised the possibility of establishing a physical orchard in Montecito, California, where visitors could bask in the idyllic surroundings of the area.
One suggestion presented was the concept of a private members club, with an actual orchard attached to an opulent residence, providing a venue for high-profile guests to convene and network. Royston also cited Meghan’s existing ties with the Soho House group, hinting at the potential for a collaborative effort.
As a longstanding member of Soho House, Meghan has expressed her admiration for the club network in her lifestyle blog, The Tig. Her association with the group, coupled with her star power, could facilitate the establishment of a private members club attracting influential figures from Hollywood and beyond. The brand’s visibility through social media posts by A-list celebrities further adds potential value to such a venture.
Although discussions about specific plans for an American Riviera Orchard club have not been made public, the brand has amassed a significant online following since its inception. With over 600,000 followers on Instagram, including celebrities such as Mindy Kaling and Abigail Spencer, there is clear evidence of the brand’s appeal.
Newsweek has reached out to representatives of Meghan Markle for comment on the potential expansion of American Riviera Orchard. However, no official statements have been released on this matter.
James Crawford-Smith, Royal Reporter at Newsweek in London, has supplied valuable insights into the topic. With a focus on reporting about the British royal family and royal fashion, Crawford-Smith’s expertise offers a comprehensive understanding of the potential for Meghan Markle’s brand to transition into a private members club. He possesses a profound understanding of contemporary and historical issues surrounding the royal family and has contributed to various prestigious publications in this field.
Ultimately, the concept of transforming American Riviera Orchard into a private members club presents a compelling possibility for Meghan Markle’s brand. Whether or not this potential will materialise into a physical venture remains to be seen, but the idea has undoubtedly ignited interest and curiosity among royal enthusiasts and followers of Meghan’s endeavours.