Loyalty Juggernaut, Inc. (LJI), a prominent cloud-native technology platform specializing in loyalty programs, digital marketing, and loyalty ecosystems, has recently been awarded a patent (#11978082) by the United States Patent and Trademark Office for its pioneering use of AI technology. This patented technology enables brands to offer personalized incentives to members of loyalty programs on a broad scale.
According to Shyam Shah, CEO and Co-Founder of Loyalty Juggernaut, this transformative feature allows a single loyalty campaign to be personalized and tailored across an entire member base, achieving what they refer to as “mass individualization,” a key objective of loyalty programs worldwide. The patent represents a significant milestone for LJI and reinforces their dedication to engaging customers by delivering personalized experiences.
This marks the third patent for LJI, solidifying their GRAVTY® platform as the only loyalty technology globally with patents for three essential capabilities needed to future-proof today’s loyalty programs and ecosystems. The other two patents are for GRAVTY Visual Rules (GVR), a patented “no-code” rules engine, and Multi-dimensional Behavior (1st party data) Tracking, which is particularly significant in the current environment of cookie-less consumers.
Bill Hanifin, Chief Executive Officer of Wise Marketer Group, praised LJI’s innovation as groundbreaking in its application of AI to drive mass personalization, which he referred to as the “holy grail” of loyalty programs.
Headquartered in Silicon Valley, Loyalty Juggernaut, Inc. is dedicated to assisting brands in transforming their loyalty programs into data-led businesses to maximize customer value and compete at scale. Their GRAVTY® platform powers over 40 loyalty ecosystems globally, with more than 4,000 participating brands across 12 industries.
The attainment of this patent underscores Loyalty Juggernaut’s position as a leader in customer engagement and loyalty solutions. They are committed to delivering individualized experiences and personalization, critical factors in the customer engagement and loyalty landscape.
In conclusion, the recent patent obtained by Loyalty Juggernaut, Inc. for their groundbreaking technology is a testament to their dedication to innovation and excellence in the field of loyalty programs and customer engagement. Their continued commitment to delivering personalized experiences at scale is set to have a significant impact on the future of loyalty programs globally.