Kao Corporation has recently published its progress report on the implementation of its ESG (Environmental, Social, and Governance) strategy, known as the Kirei Lifestyle Plan. The company, recognized for its brand portfolio which includes Attack, Bioré, and Goldwell, has released this comprehensive report in the Kao Sustainability Report 2024. The report offers details on the company’s new initiatives to enhance biodiversity, advance human rights and diversity, and ensure the sustainable sourcing of palm oil. It also outlines the impact of its ESG activities on its financial results and future business growth.
The Kirei Lifestyle Plan, which commenced in April 2019, aims to achieve a sustainable and desirable way of living through 19 leadership action themes. This ESG strategy places the well-being of the consumer at its core and aligns with the Kao Group’s vision of “protecting future lives” and “sustainability as the only path.” The plan is aimed at integrating ESG into management practices, developing businesses, and providing better products and services for consumers and society.
Dave Muenz, Managing Executive Officer in charge of Kao’s ESG Division, emphasized the importance of integrating sustainability into the company’s business operations. This includes striving for success in both ESG and Economic Value Added (EVA®), a management approach developed by Stern Stewart & Co.
The report also highlights Kao’s achievements in promoting a Kirei Lifestyle through various initiatives, such as the Action Policy on Biodiversity and Information Disclosure based on TNFD’s Framework. Kao has also made significant progress in promoting respect for human rights and strengthening Diversity, Equity, and Inclusion (DE&I) efforts.
Furthermore, Kao has introduced a new information disclosure initiative in its 2024 Sustainability Report. It aims to forecast anticipated future business growth and ties in activities based on its ESG strategy and Mid-term Plan 2027 (K27). This initiative reinforces the company’s commitment to transparency and accountability regarding its ESG activities and expected impact on future business performance.
Finally, the report acknowledges the company’s recognition by leading organizations, including the CDP, for its outstanding performance in climate change, forests, and water security categories. Kao has also been consistently named as one of the World’s Most Ethical Companies® by the Ethisphere Institute for 18 consecutive years.
These efforts demonstrate Kao Corporation’s unwavering commitment to sustainability and corporate responsibility, positioning it as a leader in ESG initiatives within the industry.
For more information, please visit the Kao Sustainability website and the Kao Group website.