South Korean technology giant, Galaxy Corp, renowned for its expertise in merging artificial intelligence and virtual reality with entertainment, has officially partnered with KAIST, the Korea Advanced Institute of Science and Technology. The collaboration aims to revolutionize the K-pop industry through the fusion of scientific and technological advancements.
In a significant move towards bolstering the global K-pop business, both parties solidified their commitment by signing a memorandum of understanding. The partnership further entails the establishment of a joint research centre to facilitate the development and commercialization of cutting-edge technologies in the K-pop sphere.
With its inception in 2019, Galaxy Corp has made significant strides in the entertainment industry, notably contributing to the production of hit TV shows such as “Street Woman Fighter” (2021) and “Physical: 100” (2024) – a popular Netflix reality series showcasing physically fit participants engaging in competitive games.
Expressing his optimism about the partnership, the President of KAIST, Lee, conveyed, “I believe that this collaboration with Galaxy Corp. is a great opportunity to apply KAIST’s science and technology to the global stage through K-content and culture.” This sentiment underscores the potential of this alliance to revolutionise the K-pop industry.
In a bid to further highlight the significance of this collaboration, leading K-pop sensation, G-Dragon, is slated to partake in a captivating talk show alongside Lee and Galaxy CEO Choi Yong-ho at the Innovate Korea 2024 conference. This flagship event is scheduled to take place at KAIST’s main campus in Daejeon on June 5th, marking a pivotal moment in the journey towards K-pop innovation.
Notably, G-Dragon’s decision to join forces with Galaxy Corp in December 2023 after parting ways with YG Entertainment has sparked considerable anticipation. The 35-year-old visionary is gearing up for a highly-anticipated comeback with a new album in the latter half of 2024, following a hiatus spanning nearly seven years.
Overall, the partnership between KAIST and Galaxy Corp serves as a promising beacon of hope for the K-pop industry, heralding a new era of innovation and technological integration. The convergence of groundbreaking scientific and entertainment technologies is poised to redefine the global landscape of K-content and culture, setting the stage for unprecedented creative possibilities.