P&O Ferries, a prominent international travel operator, has announced its partnership with ticketing specialists, Expian, to introduce innovative technology for passenger bookings and sales management.
The collaboration with Expian is intended to simplify the booking process for P&O Ferries’ three UK ferry routes, with the roll-out set to begin later this year. The initial focus will be on the Cairnryan-Larne route, which handles a significant number of passengers each year, shuttling over 360,000 individuals between Scotland and Northern Ireland.
The new system is designed to offer a user-friendly platform for customer bookings, serving both consumers and third-party agents, while also enhancing internal operations. Expian’s API technology will be integrated with P&O Ferries’ IT systems, allowing for the configuration and management of complex products, tickets, and promotions in line with the company’s business model. Additionally, the platform will support memberships for the operator’s frequent traveller club.
Furthermore, Expian plans to introduce a Ferry Gateway API to facilitate the sale of ferry tickets through trade partners, providing greater flexibility in managing pricing, capacity, and trade partnerships.
Chloe Friend, IT Director at P&O Ferries, has emphasized the company’s commitment to improving ticket sales and operational processes, with a focus on enhancing user experience and ease-of-use. She also praised Expian for their dedication in understanding the complexities and requirements of various teams within the organization.
Yiannis Maglaras, Managing Director at Expian, has acknowledged the significance of the partnership with P&O Ferries, emphasizing the importance of a seamless transition for both passengers and crew. He also highlighted the platform’s capability to manage dynamic pricing, discounts, offers, and early booking incentives to ensure the company’s competitiveness in the market.
It is apparent that this technological advancement will have a positive impact on the overall customer experience for P&O Ferries’ passengers, as well as streamline internal operations, ensuring a more efficient and user-friendly booking process.