The Geneva International Motor Show (GIMS) has long been regarded as a significant event in the automotive industry. Regrettably, the organizers have opted not to reintroduce it, signifying the end of an era for this esteemed event.
The hopes for the show to return to its Swiss home in early 2025 were dashed. The 2024 edition of the event failed to meet expectations, illustrating the declining interest of manufacturers in participating in the Geneva show. This was the first show since 2019, as the 2020 edition was cancelled due to the Covid-19 pandemic. It became evident that the automotive industry was no longer as enthusiastic about the event as it had been in the past.
Instead of a return to Geneva, the organizers have revealed plans for the second edition of the Geneva International Motor Show Qatar, scheduled to take place in Doha in November 2025. The Qatar version of the show, which was launched in 2023, will continue under the same branding as its Swiss counterpart.
In an online statement released on 31st May, the Comité permanent du Salon international de l’automobile Foundation announced, “The Comité permanent du Salon international de l’automobile Foundation has decided not to organize the next edition of the Geneva Salon, due to an uncertain outlook.” This decision was informed by the numerous uncertainties surrounding the automotive industry and the diminishing appeal of major European auto shows, which made it too risky to invest in the future of the Geneva show.
Alexandre de Senarclens, president of the Comité permanent du Salon international de l’automobile Foundation, remarked, “The lack of interest shown by manufacturers in the Geneva Salon in a difficult industry context, the competition from the Paris and Munich shows which are favored by their domestic industry, and the investment levels required to maintain such a show, sound the final blow for a future edition.” It was evident that the show faced numerous challenges that ultimately led to the decision to cease its operations.
The foundation has recognized the unfavourable market conditions in Europe, which have contributed to the lack of success of future editions of the Geneva show. Consequently, they have indicated their intention to request authorization for dissolution.
Prior to this decision, the Geneva show was expected to make a comeback in February 2025, following its return in 2024 after a four-year hiatus caused by the pandemic.
The end of the Geneva International Motor Show marks the conclusion of an illustrious chapter in the history of the automotive industry. The show’s legacy will be remembered, and the industry will undoubtedly continue to evolve in new and innovative ways.