The discourse surrounding artificial intelligence (AI) and its potential implications for the entertainment industry has ignited discussions among professionals in the creative field. Recently, Bob Iger, the Chief Executive Officer of Disney, conveyed his thoughts on AI, suggesting that Walt Disney himself would have been in favour of integrating technology into the filmmaking process.
At a recent Canva Create event, Bob Iger underscored the inevitable integration of AI in the production of films and referenced Walt Disney’s enthusiasm for adopting new technologies. He underscored Walt Disney’s belief in the constructive influence of technology in the hands of imaginative individuals.
Walt Disney’s forward-thinking attitude towards technology is widely documented. His innovative utilization of the multi-plane camera and advancements in audio-animatronics depict his readiness to explore novel methodologies to enrich storytelling. His creation of the Carousel of Progress, which celebrates the beneficial impact of technology on society, further exemplifies Disney’s progressive mindset.
While some individuals express apprehensions about AI potentially supplanting traditional storytellers, Iger emphasises the necessity of embracing technology and exploring methods to leverage it for the enhancement of storytelling. He stresses that AI should be regarded as a tool to complement the creativity of individuals, rather than as a substitute for their roles.
The evolution of filmmaking techniques, such as the shift from hand-drawn to computer animation, reflects the persistent influence of technology on storytelling. Iger’s perspective implies that AI has the capacity to augment the creative process, rather than diminish the role of storytellers.
As the entertainment industry continues to progress, the role of AI in filmmaking remains a subject of exploration and deliberation. While concerns regarding the potential impact of AI persist, Bob Iger’s viewpoint presents a nuanced understanding of how technology can collaborate with human creativity.
About the author:
Dirk is an experienced writer with a keen interest in theme parks and Disney history. His proficiency in the entertainment industry and technology has enabled him to offer astute insights into the evolving landscape of filmmaking and storytelling. With a background in political science and extensive experience in sales, Dirk’s well-rounded knowledge contributes to his comprehensive analysis of the intersection between technology and creativity.