Meghan Markle, the Duchess of Sussex, is currently facing challenges in the launch of her new lifestyle brand, American Riviera Orchard. Despite an initially smooth start, the venture has encountered difficulties in hiring key personnel, leading to internal tensions within the brand just months after its launch.
Renowned royal biographer Angela Levin has disclosed that Meghan is encountering obstacles in getting American Riviera Orchard up and running. One particular challenge has been in hiring individuals to oversee the operations of the brand. According to Levin, Meghan has been described as “demanding” by those involved with the brand, which has made it difficult to find a CEO and a chef to manage the business. Meghan’s meticulous nature has reportedly deterred potential candidates, resulting in a standstill for the brand.
Levin further highlighted Meghan’s disillusionment with the challenges she has faced, emphasizing that the Duchess had underestimated the difficulty of the task at hand. The royal commentator criticised Meghan for assuming that everyone would be supportive of her new venture, only to face the harsh reality of the hard work and complexities involved.
The launch of American Riviera Orchard saw Meghan promoting the brand on social media in March, followed by a giveaway of 50 personalised jam jars to her friends and influencers in the US. While details about the brand are still limited, it is known to focus on home, garden, and lifestyle content. However, the obstacles faced in hiring key personnel have cast a shadow over the brand’s future prospects.
Reports suggest that Meghan is dissatisfied with the reception of American Riviera Orchard and the perception of the brand’s initial offerings, as the distribution of the personalised jam jars received less response than expected. These challenges have underscored the difficulties of establishing and managing a new business venture, particularly for someone transitioning from a different public role.
The struggles faced by Meghan Markle with her new lifestyle brand serve as a reminder of the complexities of entrepreneurship and the unforeseen challenges that come with such ventures. Regardless of one’s background or public profile, the process of establishing and managing a business requires dedication, resilience, and a willingness to adapt to unforeseen circumstances. As Meghan continues to navigate the challenges of American Riviera Orchard, it is clear that the path to success is not without its obstacles, even for someone in the public eye.
In conclusion, the challenges faced by Meghan Markle with her new lifestyle brand shed light on the intricate nature of entrepreneurship and the difficulties associated with launching a new venture. It is evident that the process of establishing and managing a business requires perseverance and a willingness to overcome the unforeseen obstacles that may arise. As Meghan works to address the issues surrounding American Riviera Orchard, her experiences serve as a testament to the complexities of entrepreneurship, regardless of one’s public profile.