Zack Schreier, a well-known former Shark Tank entrepreneur, gained fame through the successful sale of his egg white chips company at the young age of 24. He has now ventured into the world of functional coffee creamers with a unique health twist.
The latest offering from Schreier is Lifestacks, a mental health-focused coffee enhancer that harnesses the power of premium MCT, nootropics, and adaptogens to combat brain fog and support metabolism. In a recent exclusive interview, Schreier described Lifestacks as a foundational brain health supplement, akin to a multivitamin or fish oil, but specifically tailored for cognitive performance and health. The goal is for Lifestacks to become a daily ritual that customers look forward to.
Taking advantage of the expanding £28 billion coffee market, the introduction of functional coffee creamers that offer additional health benefits seems to be a lucrative opportunity. Schreier explained that they approached the coffee creamer space as a natural way to provide daily energy support while also delivering nutritional benefits. With the U.S. coffee creamer market estimated to be worth £26 billion in 2023 and projected to reach £32.57 billion by 2029, there is significant potential for growth.
Additionally, there is a substantial rise in demand for brain supplements, with the U.S. market projected to exceed £11.4 billion by 2031. This growth has prompted several traditional grocery brands to shift their focus to mental health, as evidenced by the introduction of products from MOSH, B.T.R. Nation, and Recess. Known CPG brands such as Laird Superfood, Vital Proteins, and Four Sigmatic have also joined the trend by offering functional coffee creamers.
Drawing from his experience at Quevos, where he was recognized as a Forbes 30 Under 30 alumn, Schreier highlighted his fascination with supplements for long-term health. After securing £500,000 in funding from a network of investors, including Boost Oxygen’s founder Rob Neuner and Rob Ward from Meritech Capital, Schreier was able to bring Lifestacks to life. The initial range of Lifestacks products includes three flavours: vanilla, chocolate, and hazelnut, all sweetened with stevia leaf extract instead of sugar and artificial ingredients.
Reflecting on lessons learned from his time at Quevos, Schreier emphasized the importance of a clear path to profitability and the ability to scale. He noted that pricing the product in line with the cost of goods and focusing on targeted channels to understand the core audience were crucial factors in the success of a business. While their approach at Quevos involved pursuing opportunities in various directions, Schreier is now adopting a more focused strategy with Lifestacks, aiming for a clearer understanding of the business’s core and the ability to scale effectively.
In conclusion, Lifestacks represents Zack Schreier’s latest entrepreneurial endeavor, bringing together his experience in the consumer goods industry with a passion for health and wellness. The introduction of a mental health-focused coffee creamer in response to the growing demand for functional food and beverage products showcases his ability to identify and capitalize on market trends. Lifestacks may well be on its way to becoming a staple for health-conscious consumers seeking an added boost for their daily coffee rituals.