A Booming Market for Agricultural Variable Rate Technology Projected to Reach US$25.43 Billion by 2033

3 min read

The global agricultural variable rate technology (VRT) market is projected to experience substantial growth in the upcoming years, with an expected increase from USD 6.95 billion in 2023 to a significant USD 25.43 billion by 2033. This anticipated Compound Annual Growth Rate (CAGR) of 13.85% underscores the rapid advancement and widespread adoption of VRT within the agricultural sector.

Variable rate technology utilizes data-driven technologies to improve the application of various commodities such as seeds, fertilizers, and irrigation water, ultimately maximizing crop yield. By automatically adjusting the application rates of inputs such as insecticides, fertilizers, and seeds, VRT enables farmers to optimize production per acre of land while minimizing waste. This technological advancement has significantly reduced the need for manual labor, leading to increased efficiency and productivity.

The hardware segment is expected to dominate the market, with the widespread adoption of VRT solutions such as GPS/DGPS receivers, portable computers, and sensors contributing significantly to the market’s expansion. Moreover, the map-based segment of VRT technology is anticipated to hold the largest market share, leveraging electronic prescription maps to adjust application rates and optimize input concentrations based on planned speed and field location from GPS data.

Among crop types, cereals and grains are expected to lead in VRT adoption due to their prevalence on large farms, resulting in reduced environmental impact and enhanced land and crop yield. Additionally, North America is forecasted to hold the largest revenue share of the global agricultural VRT market, with notable advancements in the automation and digitization of agriculture contributing to its current dominance in the market.

Asia Pacific, on the other hand, is poised to grow at the fastest CAGR in the global agricultural VRT market due in part to its vast farmlands and rapid population growth. The region’s significant agricultural potential, driven by its enormous cropland and quick population increase, is expected to fuel substantial growth in the adoption of VRT.

The report also provides a comprehensive competitive analysis, outlining key companies involved in the global market and their product offerings, business overviews, and geographic presence. Major vendors in the global agricultural VRT market include Deere & Company, Trimble Inc., Blue River Technology, AGCO Corporation, Delaval, and Lely, to name a few.

Additionally, the report delves into recent developments in the industry, such as Deere & Company’s partnership with Iowa State University to explore sustainable solutions for grain-producing systems, foreshadowing a wave of innovation and advancement in the field of agricultural VRT.

In conclusion, the agricultural variable rate technology market is on a trajectory of substantial growth, driven by technological advancements, increased automation, and the growing need for efficient and sustainable agricultural practices. With North America currently leading the charge and Asia Pacific poised for rapid expansion, the future of agricultural VRT looks promising, revolutionizing the way we approach farming and land management.

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