The issue of finding the perfect-fitting pair of jeans is a commonly shared struggle among many individuals. It has been revealed in a survey conducted by One Poll that nearly half of women consider buying jeans to be the most challenging task when it comes to shopping. This not only impacts consumers but also has negative effects on the profits of brands due to return costs and potential lost sales when customers leave stores without making a purchase. Despite the growing demand for jeans that can cater to a wide range of body sizes and shapes, product developers and manufacturers have encountered difficulties in meeting this need.
In response to this challenge and to meet the demands of consumers, The LYCRA Company has developed FitSense® Denim, a solution that offers shaping benefits to create well-fitting jeans. Through a collaboration with China-based Advance Denim and Crystal Apparel, LYCRA FitSense® Denim has been introduced as an innovative stretch option. This advanced technology allows designers to customize the level of stretch in specific areas of the denim garment, providing enhanced comfort, shaping, and support. The patented LYCRA dual-core yarn structure, combined with thermo-responsive fiber, is intricately woven into the fabric by Advance Denim to produce LYCRA FitSense® Denim.
Mark Ix, the director of North American marketing at Advance Denim, highlighted how this pioneering targeted stretch technology enables denim designers to create the perfect fit for the wearer, offering support for specific body parts such as the tummy, thighs, bum, legs, and waist. Additionally, the discreet and invisible nature of the fiber-to-garment denim solution opens up countless design opportunities for brands and designers. Crystal Apparel further enhances the innovation by activating the jeans with customized fit patterns on targeted areas, creating memory for shaping activation and delivering a customizable fit and shaping solution through a combination of fiber, fabric, and garment processing technology.
As a leading figure in the denim industry, Advance Denim has a track record of pushing the boundaries of innovation. The company has been at the forefront of sustainable manufacturing methods, including the development of BigBox Denim and BioBlue indigo, which significantly reduce the water required in traditional dyeing processes. Additionally, Advance Denim has introduced performance innovations such as Freecross Bi-Stretch technology, which provides stretch and recovery while maintaining a vintage look. The introduction of LYCRA FitSense® Denim marks a new milestone in Advance’s innovative journey, reflecting its dedication to producing sustainable and performance-driven denim that combines tradition with cutting-edge technology.
Mark Ix expressed the company’s enthusiasm for this breakthrough, stating, “LYCRA FitSense® Denim technology is turning our goal of producing the future of vintage denim into a reality, offering consumers a whole new fit experience in their favorite denim styles.”
To discover more about Advance Denim Limited and its latest collaboration, please visit their website.