Amazon has announced the forthcoming introduction of its cutting-edge Just Walk Out technology at The O2 in London later this year, making it the first indoor arena in England to offer this seamless shopping system. This innovative store will allow guests to effortlessly pay with their card or mobile wallet, select their preferred snacks and beverages, and then swiftly return to their seats without the need to queue.
The O2 will be joining a growing list of UK venues that have embraced Amazon’s Just Walk Out technology, joining the ranks of ExCel London and The SSE Arena. Jon Jenkins, Vice President of Just Walk Out technology, has outlined plans to expand the system to over a dozen third-party locations across the UK by the end of the year.
Furthermore, Jenkins highlighted the widespread adoption of the technology in various environments, including corporate headquarters, hospitals, universities, and even at an EV Station at Gatwick Airport. Amazon also aims to more than double its global third-party store count by 2024.
In April, Amazon revealed intentions to replace Just Walk Out technology with smart carts in its Amazon Fresh stores, providing customers with the ability to skip checkout lines while keeping track of their spending in real-time. This move aligns with the company’s ongoing commitment to improving the overall shopping experience at its physical stores.
Jessica Martin, an Amazon spokesperson, underscored that the redesign of Amazon Fresh stores aims to offer customers an enhanced shopping experience, addressing their desire for greater convenience, value, and product selection. The positive response to these changes has been evident in higher customer satisfaction scores and increased sales.
The decision to introduce smart carts whilst retaining Just Walk Out technology at Amazon Go stores and specific Amazon Fresh outlets in the UK reflects the company’s commitment to meeting the evolving needs of its customers. The integration of advanced technology in traditional retail spaces showcases Amazon’s innovative approach to enhancing the shopping experience, both online and offline.