Navigating the challenges of entrepreneurship while maintaining a full-time career requires a high level of skill and finesse, and Dale Folland has undoubtedly mastered this delicate balance. From his position as Sales Director to his array of side projects, he has demonstrated that it is feasible to pursue personal endeavors while excelling in one’s professional occupation.
In his most recent project, Freeze Tub, Dale has tapped into the current health trend of ice baths, fundamentally changing the way individuals approach recovery and wellness. Established as a side venture alongside his full-time position at Pure SEO, Freeze Tub is not Dale’s initial foray into the gig economy. His entrepreneurial journey began during his early twenties while traveling throughout Europe and the Caribbean.
Upon returning to New Zealand after nearly a decade overseas, Dale immersed himself in the realm of health supplements and digital marketing, laying the foundation for what would evolve into an ongoing side business. With his background as a certified nutritionist and former proprietor of Newlives Nutrition, Dale’s personal engagement with cold water therapy culminated in the creation of Freeze Tub, catering to enthusiasts of cold water therapy.
Juggling his full-time role with the demands of entrepreneurship has been a formidable challenge for Dale. He underscores the importance of finding equilibrium and implementing efficient time management practices, leveraging digital resources to optimize impact. Despite the obstacles, he remains dedicated to both his professional responsibilities and his side endeavor.
As Freeze Tub garners attention, Dale is contemplating strategic investments in digital marketing to expand his operations locally. Despite the potential for rapid growth, Dale exercises caution and acknowledges the risks and complications associated with global business expansion.
Reflecting on his entrepreneurial voyage, Dale imparts valuable insights for aspiring business owners. He stresses the significance of research, passion, and comprehension of market trends in constructing a successful brand. Looking towards the future, Dale maintains an optimistic outlook regarding Freeze Tub’s potential for further development and innovation, with a focus on enhancing product offerings and broadening market reach.
Dale’s narrative serves as a source of inspiration for individuals aspiring to embark on their own entrepreneurial journeys while sustaining a thriving career. His dedication to propelling sustainable growth and nurturing meaningful connections within the health and wellness community is a testament to his devotion to his entrepreneurial pursuits.