Gates Ford, an esteemed dealership with a rich history dating back to 1920, has recently implemented the state-of-the-art cloud technology developed by MAD DEVS. This innovative technology aims to offer customers the convenience of accessing and signing important documents online, ultimately streamlining the sales process and enhancing overall efficiency.
With a total of nine locations spread across Essex, Hertfordshire, and Greater London, Gates Ford has fully integrated MAD DEVS’ iStoreDOCS platform in both their head office and dealerships. By leveraging this advanced technology, the dealership’s sales team can now tailor their sales approach according to the specific needs of their customers, seamlessly expanding with financial products and accessories as required.
Simon Dawson, the group communications manager at Gates Ford, expressed his enthusiasm for the positive impact of the iStoreDOCS platform, stating, “The advanced technology available on the iStoreDOCS platform gives us greater flexibility to meet customer needs and gives the sales team better tools to work more efficiently.” Dawson also commended MAD DEVS for their exceptional support, training, and hands-on approach during the implementation of the platform.
In addition to upgrading their sales process, Gates Ford’s customers now have the added convenience of reserving a vehicle for a nominal fee of £99 and booking services online. The dealership’s teams cover various facets of the automotive industry, including new and used vehicle sales, as well as LCV sales to cater to the diverse needs of their clientele.
Daniel Rea, the sales director at MAD DEVS, also shared his positive sentiments, remarking, “Gates Ford is a great company that brings a wealth of experience to automotive retail. It’s a privilege to work with their team and see iStoreDOCS rolled out across the business.”
Overall, Gates Ford’s adoption of MAD DEVS’ cloud-based technology represents a significant step forward in enhancing the overall customer experience and improving the efficiency of their sales operations. With this advanced platform in place, the dealership is well-positioned to meet the dynamic needs of today’s automotive market. This strategic move underscores Gates Ford’s commitment to embracing technological innovation to better serve their customers and pave the way for a more seamless and convenient automotive retail experience.