Smart Mobility International (SMI) is pleased to announce its collaboration with AVATR Technology in introducing the AVATR brand to the United Arab Emirates. This groundbreaking partnership underscores the mutual commitment of both the UAE and China to embracing innovation and sustainable mobility, positioning the UAE as the inaugural international market for the AVATR brand.
As a subsidiary of one of the UAE’s leading automotive agencies, Smart Mobility International has over forty years of experience in the distribution of prestigious brands such as Rolls-Royce, BMW, and McLaren. The recently established agreement with AVATR Technology further solidifies their role as the exclusive distributor of AVATR’s groundbreaking line of vehicles.
AVATR Technology, a premier manufacturer of luxury New Energy Vehicles, is a collaborative effort between Chang’an Automobile, CATL (a leading smart energy technology company), and Huawei. This strategic partnership provides AVATR with state-of-the-art vehicle research and development, innovative smart energy technology, and an intelligent ecosystem. The visionary behind the modern and aerodynamic vehicles is Chief Designer Nader Faghihzade, previously of BMW, and these innovative vehicles are designed at AVATR Technology’s global design centre in Munich.
The partnership agreement was formally signed on June 20th in the presence of esteemed dignitaries such as His Excellency Sheikh Saif Bin Mohammed Bin Butti Al Hamed and His Excellency Mr. Zhang Yiming, the Ambassador of the People’s Republic of China to the UAE. The historic signing ceremony was attended by several distinguished guests from the global automotive industry. During this event, Mr. Wu, head of AVATR global business development, delivered opening remarks, with the agreement officially signed by Mr. Moutaz Louis, CEO of Smart Mobility International, and Mr. Wang, Vice President of AVATR Technology.
Mr. Wang of AVATR Technology expressed enthusiasm for the partnership, stating, “The UAE is one of the leading consumers of high-end luxury vehicles, and the UAE will soon experience our class-defining range of Smart Electric Vehicles (SEVs). This is our first export market outside of China, and we are delighted to partner with Smart Mobility International to bring AVATR to the UAE.”
Expressing excitement for this collaboration, Moutaz Louis, CEO of Smart Mobility International, remarked, “AVATR is set to revolutionize the New Energy Vehicle (NEV) market with a range of products that define a new class of luxury and performance. We are excited to see the reaction of our UAE customers.”
Looking ahead, AVATR is scheduled to make its debut in the UAE with a major launch campaign during Q4 2024. The campaign aims to generate anticipation and excitement for the brand through various physical and digital channels, as well as exclusive launch events for VIPs and potential customers. The first AVATR showroom is set to open in a prime location on Sheikh Zayed Road in Dubai, providing a premium customer experience with state-of-the-art facilities and personalized services.
The initial offerings from AVATR will be the flagship AVATR 11 and AVATR 12, with additional Battery Electric Vehicle (BEV) and Extended-Range Electric Vehicle (EREV) models planned for release in 2025.
Smart Mobility International, a distributor of New Energy Vehicles with a formidable presence across the UAE, leverages over 40 years of luxury automotive experience across sales, service, and support, all backed by top-notch facilities. Their commitment to exceptional products and unparalleled customer service speaks to their dedication to leading the future of intelligent and sustainable mobility in the UAE and beyond.
To learn more about Smart Mobility International, please visit smartmobilityint.com
For more information about AVATR’s introduction in the UAE, please visit avatruae.com
Founded in 2018, AVATR Technology is at the forefront of humanized mobility technologies, infusing the vehicle experience with an ‘emotionally intelligent companion’ ethos. With the support of industry giants Changan, CATL, and Huawei, AVATR crafts each model on the jointly-established CHN platform, featuring an all-new Smart Electric Vehicle (SEV) architecture with robust computing power and high-voltage charging capability. AVATR Technology is headquartered in Chongqing, China, with an R&D centre in Shanghai and AVATR’s global design centre in Munich, Germany.
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