Kim Kardashian’s $306,000 Range Rover: What Makes It So Expensive?

2 min read

Urban Automotive, in partnership with Platinum Motorsport Group, recently unveiled a bespoke Range Rover valued at an astounding $306,000. This unique creation was customised to meet the precise preferences of celebrity owner Kim Kardashian.

The custom Range Rover boasts a carbon fibre widebody kit, a distinctive set of 24-inch Forgiato Cactus Jack wheels, and is the first of its kind to be fitted with Ultra Pro tyres from Vredestein. Despite the substantial price, no alterations were made to the vehicle’s interior or power plant. The collaboration between UK-based Urban Automotive and US-based Platinum Motorsport Group is the driving factor behind the heightened cost of this exclusive vehicle.

Based in Los Angeles, Platinum Motorsport Group was responsible for the Range Rover’s paint job, transforming it into a satin silver finish at an additional cost of nearly $20,000. The customisation also includes exterior badges featuring Kim Kardashian’s initials, providing a distinctive touch to the vehicle.

The exclusive modifications, such as the large 24-inch Forgiato Cactus Jack wheels and the addition of Ultra Pro tyres from Vredestein, truly distinguish this Range Rover from any other in the world. Despite these extravagant modifications, no changes were made to the vehicle’s interior or its power plant, resulting in a purely external transformation.

The creation of this bespoke vehicle was a transatlantic effort, with the carbon fibre components manufactured in the UK by Urban Automotive and then shipped to Los Angeles for Platinum Motorsport Group to work on. UA founder Simon Dearn even travelled to LA to oversee the final touches on the vehicle, contributing to the overall cost of this custom-made ride.

While the price tag may appear excessive for a Range Rover, it is important to note that Land Rover frequently produces special edition models with limited availability, justifying high price points. However, the Kardashian-commissioned model surpasses them all in terms of exclusivity and cost, making it a truly remarkable addition to her collection of luxury vehicles.

In conclusion, the collaboration between Urban Automotive and Platinum Motorsport Group has resulted in the creation of a truly unique and luxurious Range Rover for Kim Kardashian. Its exclusive modifications, combined with the involvement of two renowned automotive companies working across continents, have elevated the cost of this custom-made ride to an impressive $306,000.