Airtime, previously known as Airtime Rewards, has recently partnered with ODA Branding to undergo a rebranding initiative aimed at distancing itself from its former identity as a mere mobile bill-paying tool. The UK-based software company has embarked on this transformation to reposition itself as a versatile mobile life companion rather than solely a bill-paying app.
With substantial growth over the past decade, Airtime now seeks to establish itself as a leader in seamless tech innovation by integrating experiential tech, fintech, and mobile lifestyle. The company has collaborated with ODA Branding to develop a unified brand that caters to two distinct audiences: members seeking to integrate reward tech into their daily lives, and retail partners in need of valuable consumer data.
The rebranding effort includes a visual transformation, with the original name ‘Rewards’ being discarded to better embody its mission of making everyday moments rewarding. The new logo reflects the company’s name, with the character ‘A’ symbolizing an uplifting, free-flowing motion. Grant Wills, the founder and creative director at ODA, explained that the design concept is rooted in the idea of transformation, infused with joy and the ability to turn ordinary experiences into extraordinary ones.
Airtime’s new identity signifies a shift in the company’s core values and offerings. By aligning itself with the evolving needs of its users, Airtime aims to become more than a bill-paying app, aspiring to be a reliable partner that seamlessly connects users with their favourite brands and mobile networks.
In summary, Airtime’s transformation into a lifestyle companion demonstrates the company’s commitment to dynamic innovation and customer-centricity. With its refreshed brand identity, Airtime is poised to have a significant impact on the mobile tech industry, redefining the way users engage with brands and mobile networks.