The German retailer REWE Group has recently announced the extension of the contract of its digital and technology director, Christoph Eltze, through 2029. Eltze assumed a position on the management board of REWE Group in July 2022, with the responsibility of spearheading digitalisation and technology initiatives within the company. Prior to this role, he served as the divisional director for retail in Germany, where he oversaw the digital, customer and analytics, and IT functions.
Lionel Souque, the CEO of REWE Group, expressed his appreciation for Eltze’s dedication and contribution to the digital and technology division, underscoring its significance for the company’s business models. Souque highlighted Eltze’s role in fostering innovation, improving efficiency, and creating synergies across the group, stating, “As part of our executive board team, he stands for passion and expertise. We have become a well-rehearsed team in our proven cooperation to date and are focusing on continuity. I would like to thank the supervisory board of REWE Group most sincerely for the trust it has placed in us.”
Moreover, Erich Stockhausen, the supervisory board chair of REWE Group, underscored the company’s rapid development in recent years, attributing it to numerous innovations that have propelled their traditional business models and led to the creation of new formats. Stockhausen emphasized Eltze’s area of responsibility as a crucial driver of this development and affirmed the decision to strengthen it further. He expressed confidence in the executive board team and their successful track record, stating, “In the spirit of cooperative thinking, we are relying on our successful executive board team, which has already demonstrated its commitment and expertise with successful work in recent years.”
The renewal of Christoph Eltze’s contract reflects REWE Group’s strategic emphasis on digital and technological advancement. This decision comes at a time when businesses are increasingly recognizing the pivotal role of digital transformation in driving growth and sustainability.
In conclusion, the extension of Christoph Eltze’s contract demonstrates REWE Group’s commitment to fostering leadership in digital and technology innovation. As the company continues to evolve and adapt to the ever-changing business landscape, Eltze’s leadership will undoubtedly play a crucial role in shaping the future trajectory of REWE Group.