BMW Unveils the All-New 1 Series: A Stylish and Sporty Compact Car

3 min read

The latest rendition of the BMW 1 Series has garnered attention for its elegant design, state-of-the-art technology, and enhanced standard features. With a focus on performance and sustainability, the new 1 Series is outfitted with highly efficient engines and advanced driving systems. Priced at £29,950, it is currently available for pre-order in the UK, with deliveries scheduled to commence in October 2024.

Long acclaimed for its premium compact driving experience, the BMW 1 Series has consistently maintained its position as a frontrunner in its category. The new generation elevates this reputation by incorporating improved driving capabilities, advanced chassis technology, and an emphasis on environmentally-friendly production. The interior has been revamped to offer a more contemporary and progressive driving experience.

The new BMW 1 Series showcases a bold and sporty exterior design, featuring the iconic BMW proportions with a lengthy bonnet, flowing roofline, and robust rear profile. The standard LED headlights, along with optional adaptive LED headlights, add to the dynamic aesthetic, while the body paintwork is available in a wide range of finishes, including BMW Individual special paint finishes.

For those seeking a more dynamic appearance, the M Sport model offers substantial air intakes, prominent side skirts, and a three-dimensional diffuser element in the rear apron. The top-of-the-line BMW M135 xDrive model, equipped with a 300 hp four-cylinder engine, establishes new benchmarks for speed and performance.

Inside, the new BMW 1 Series provides a luxurious and spacious environment for up to five occupants. The redesigned seats offer a combination of comfort and sustainability, with a recycled polyester option available. The driver and front passenger interaction airbag, heated seats, and optional massage function further enhance the driving experience.

Under the bonnet, the new BMW 1 Series features highly advanced engines, including a three-cylinder petrol engine with a 48-volt mild hybrid system. The enhanced chassis technology and driving dynamics contribute to a more stable and responsive driving experience, with increased body rigidity and optimized kinematics.

On the technological front, the new BMW 1 Series comes equipped with the latest BMW iDrive with QuickSelect and BMW Operating System 9, offering enhanced digital services and remote software upgrades. The optional BMW Digital Premium subscription expands the range of available apps, including music and video streaming, while smartphone integration and the BMW Digital Key Plus offer seamless connectivity and convenience.

The all-new BMW 1 Series is a testament to luxury, performance, and technology, solidifying its position as a leader in the premium compact segment. For more information, please visit bmw.co.uk/en/index.html.