HARMAN Automotive and CARIAD, the software division of Volkswagen Group, have announced an exciting development for car enthusiasts. They are set to introduce over 70 new apps to their Group Application Store, providing a wider range of in-car digital experiences for drivers of various Volkswagen Group models.
The Group Application Store is seamlessly integrated with the HARMAN Ignite Store, an infotainment solution compliant with Android Automotive Operating System (AAOS) standards. This connection allows car manufacturers to manage third-party content, enhance user experiences, and maintain customer relationships.
Audi is leading the way in this initiative, having already implemented the store in select models from the 2024 model year onwards. The all-new Audi Q6 e-tron, arriving in August, will also feature this store, with other Volkswagen Group brands expected to follow suit.
The new apps will cater to different functionalities, such as simplifying the process of finding and booking travel arrangements, providing detailed information on events in any city, integrating communication and work channels, offering seamless Internet of Things (IoT) experience, and streaming live matches and content.
HARMAN is actively collaborating with additional companies to further expand the app offerings, with plans to introduce new content and experiences through collaborations with Bloomberg and Microsoft.
The integration of these new apps into the Group Application Store is expected to transform the driving experience for Volkswagen Group customers, offering a variety of functionalities that enhance convenience, productivity, and enjoyment on the road.
The introduction of new apps to the Group Application Store marks a significant step forward in the evolution of in-car digital experiences. With over 70 apps available depending on the model and market, Volkswagen Group is providing its customers with an unprecedented range of functionalities that enhance the convenience, safety, and enjoyment of driving.
As cars become more integrated with digital and smart home ecosystems, managing compatibility between devices and systems becomes crucial. GearBrain, a recommendation platform, helps users understand and manage the compatibility of their smartphones or mobile devices with their car and home, ensuring a smooth and integrated experience.
With the proliferation of smart devices and IoT solutions in vehicles, GearBrain’s platform makes it easier to find, buy, and connect devices, ensuring they work seamlessly inside and outside of the car.
With HARMAN and CARIAD’s new in-car apps, the future of driving is not just about getting from point A to point B but about enjoying a seamless, connected, and enriched journey. These advanced features are setting a new standard for what drivers can expect from their vehicles in the digital age.