West Monroe, a prominent management and technology consultancy, has recently made the significant announcement of appointing Joe Brown as a senior partner in the technology and experience practice. Brown, who boasts over 20 years of experience in digital strategies, products, experience, and marketing, is set to bring a wealth of expertise to his new role at West Monroe.
Residing in San Francisco, Brown will play a pivotal role in shaping the strategic direction of the 700-person technology and experience practice at West Monroe, with a specific focus on product and experience engagements. Throughout his career, Brown has effectively guided products from innovation to scale in various markets, including software, ecommerce, consumer products, and life science, with a distinguished client roster that includes reputable names such as Moderna, Meta, and Microsoft.
Before joining West Monroe, Brown spent 12 years at IDEO, a renowned design and consulting firm, where he held the position of executive director, leading a large team of designers, engineers, and technologists. Furthermore, Brown has also made significant contributions to the academic field by teaching classes in marketing and organizational behavior at Stanford University and serving as an associate editor at The College Board.
Possessing an MBA from Stanford University and a bachelor’s degree from New York University, Brown’s educational background further bolsters his standing as a respected leader in his field.
Mazen Ghalayini, managing partner and co-lead of West Monroe’s technology and experience practice, expressed his confidence in Brown’s capabilities, stating that “Joe is an accomplished team and practice leader, and highly respected for the impact he has created for clients at IDEO. He has a particular aptitude for culture, sense of purpose, and the change that must happen when introducing new technology—and how to embed that in our work.”
In response, Brown expressed his enthusiasm for the new role by stating, “Our work offers the chance to look at problems from new angles to understand customers and what they really need. When can we figure out how to design products so they help customers achieve what they want—for example, to be more profitable—that’s when the real impact happens.”
Headquartered in Chicago, West Monroe offers consulting services in business operations, M&A, organization and people, customer engagement, product and experiences, and data and technology. With 2,250 employees across 10 offices in the US, UK, and Costa Rica, the firm is renowned for its expertise and commitment to delivering exceptional results for its clients.
In conclusion, Joe Brown’s addition to the West Monroe team is an exciting development that reinforces the firm’s dedication to delivering innovative and impactful solutions in the technology and experience space. We eagerly anticipate witnessing the positive influence and valuable contributions that Joe Brown will undoubtedly bring to West Monroe.