The arrival of Palmaràe, an award-winning golden Gin Premier Cru, is set to enhance the gin experience for consumers in the UK, Marrakech, and Cote D’Azur this summer. Recently honoured with the prestigious Master accolade at the Spirits Business Gin Masters 2024, Palmaràe Gin Premier Cru is the result of French copper pot distilling and a unique blend of botanicals sourced from Marrakech, including orange blossom, mandarin, Moroccan mint, Medjool dates, and Fleur de Sel de Marrakech. These ingredients are meticulously crafted by Master Distiller Miko Abouaf, known as the ‘Icon of Gin’, to create a smooth yet complex golden-hued gin, perfect for cocktails or sipping over ice.
Co-founded by Olly Horner and Livio Bisterzo of Spirit of the Oasis, Palmaràe Gin Premier Cru draws inspiration from the renowned Palmeraie palm oasis just outside the Medina in Marrakech. According to Olly Horner, the co-founder and CEO, consumer demand for premium spirits has driven the team to experiment with new and exciting botanicals to provide an elevated experience for gin enthusiasts.
Master distiller Miko Abouaf, who hails from the Cognac region, brings with him distilling techniques perfected over generations and believes that the collaboration with the diverse botanicals sourced from Marrakech has resulted in a liquid that is distinctive and multifaceted.
The gin is currently available for purchase on their website and has been launched in several high-end establishments, with additional luxury listings and select retailers in the UK, Marrakech, and Côte d’Azur soon to follow. The distribution in Morocco and France will be handled by Ebertec and MP8, respectively, ensuring that Palmaràe reaches its target markets effectively.
Notably, Palmaràe is presented in a striking glazed ceramic vessel, departing from the traditional gin bottle design to pay homage to the artistic expression and ceramic craftsmanship that has been a hallmark of North African culture for centuries. As a commitment to sustainability, the company is also exploring a ‘buy back’ and refilling scheme, allowing customers to redeem the cost of returned bottles against future orders or to have them refilled and reused.
In conclusion, the launch of Palmaràe Gin Premier Cru in the UK marks an exciting new chapter in the world of gin, offering consumers a unique and high-quality product to enjoy in the warmth of the summer months. The meticulous craftsmanship, commitment to sustainability, and emphasis on unique botanicals make Palmaràe a standout addition to the premium gin category.