The Swiss Museum of Finance is preparing to debut a new exhibition entitled “kunst.macht.geld” on 30th August 2024, shedding light on the intricate connections between the art world and the finance industry.
Art transcends its mere aesthetic appeal and holds significant economic value, often involving substantial sums of money. Whether it is viewed as an investment, part of a prestigious collection, or a coveted museum piece, art possesses an intrinsic worth that goes beyond its physical attributes.
The upcoming exhibition aims to unravel the inner workings of the art market and the pivotal roles played by its key stakeholders. It also draws parallels between art and financial exchanges, showcasing historical paper security certificates and stocks used in the art industry, thus highlighting its extensive history and evolution.
However, the art market also has its dark side. Largely unregulated, it stands in stark contrast to the highly regulated global financial markets and is often associated with issues such as tax evasion and money laundering. The exhibition will critically examine these aspects, offering attendees a comprehensive understanding of the complexities within the art world.
By delving into the interplay between art and finance, the exhibition will undoubtedly strike a chord, especially at a time when artworks are increasingly being recognized as alternative investments. According to the UBS & Art Basel Market Report, 67 percent of art buyers are motivated by the desire to grow their wealth.
One of the most intriguing aspects addressed by the exhibition is the use of art as collateral for loans. This practice not only allows collectors to unlock capital without parting with their beloved pieces but also positions art as a key component in contemporary investment strategies.
The Swiss Museum of Finance, founded in 2001 by SIX, boasts a diverse collection of over 16,000 objects dating back to the 16th century. The museum’s move to the new head office of SIX in Hard Turm Park, Zurich, in June 2017 has enabled it to showcase highlights from its collection, revealing the significance of the financial center and securities settlement.
The “kunst.macht.geld” exhibition, commencing on 30th August 2024 and running until summer 2026, will offer visitors a unique and thought-provoking experience. The museum is open from Monday to Friday, from 10:00 AM to 7:00 PM, with guided tours available once a month.
For more information and the current schedule of guided tours, kindly visit the official Swiss Museum of Finance website.
Embarking on this exploration of the convergence of art and finance, the exhibition promises to provide invaluable insights and a deeper understanding of the dynamic relationship between the two seemingly disparate worlds.