In a recent study conducted by Amadeus, executive vice president of airport and airline operations, Rudy Daniello, has outlined significant trends in technology investment within the travel industry. The research, titled “Travel Technology Investment Trends 2024 Airports,” indicated that self-service options in airports have reached a mature stage, with more than half of the surveyed airports offering such options at check-in, bag-drop, and boarding.
Furthermore, the study delved into the future trajectory of technology investment in airports. Surprisingly, 92% of airports are planning to maintain or increase their investment in technology this year, with budgets expected to rise by an average of 17% in the next twelve months. This increase surpasses those expected in other sectors of the travel industry, with airlines and travel agencies projecting an average increase of 13%, hotels at 14%, and corporate travel departments at 15%.
The primary reasons behind airports’ heightened investment in technology are the aspiration to enhance the passenger experience, improve operational efficiency, and operate sustainably. Additionally, there are less evident objectives such as transitioning to the cloud, establishing closer alliances with partners like airlines, and minimizing the impact of disruptions.
Regarding technology priorities, machine learning, generative AI, cloud computing, and extended reality were recognized as holding the greatest potential for airports. These technologies are poised to revolutionize airport operations by enhancing decision-making and facilitating new customer experiences.
For instance, machine learning is increasingly being integrated into airport operations to optimize aircraft take-off sequences, propose optimal gate allocations, and provide a comprehensive overview of airport operations. It also plays a vital role in the advancement of computer vision technology, capable of identifying airside assets and managing them automatically.
Generative AI is another promising area, involving the creation of interactive avatars capable of conversing with passengers in various languages to convey flight information and airport services. Cloud computing is expected to liberate airports from entrenched legacy technologies and expedite the integration of applications and technologies.
Furthermore, extended reality, or the metaverse, is being utilized to construct digital replicas of airport operations. These digital twins are virtual representations of the airport fed with real-world data, empowering airports to simulate scenarios, validate assumptions, and respond more expeditiously.
In conclusion, the future of airport technology is undeniably thrilling. The convergence of mature technologies with groundbreaking innovations holds the promise of transforming airport operations entirely. As airports pursue additional technology investments, nurturing collaboration and exchanging insights among all organizations involved in airport processes will be indispensable in maximizing returns and providing exceptional experiences for passengers.