Woven has launched a unique whisky blending studio in Hoxton, London, enabling experimentation and customization of whisky. The venue hosts various events, catering to whisky lovers and professionals, and aims to foster community and collaboration within the whisky industry.
Woven, a contemporary whisky maker based in Leith, has launched a whisky-blending studio in Hoxton, London, marking the first such facility outside Scotland. Opened on 13 September, the studio at 155 Hoxton Street is designed for whisky experimentation, offering a blend of innovation and education. It will serve as a blending lab by day and host whisky tastings and events by night, including a Highball bar. The studio provides a bespoke blending service allowing whisky enthusiasts to create personalised blends with custom labels. Lara Farrow, a brand ambassador for Woven, describes the studio as a “creative playground for the whisky curious,” while co-founder Peter Allison highlights the studio’s role in pushing the boundaries of whisky, stating, “We’re about discovering what’s possible in whisky, not just preserving tradition.” Woven’s philosophy includes blending whiskies from around the globe, and this London location enhances their ability to collaborate with partner distilleries and experiment with non-Scotch whiskies. The studio also continues Woven’s commitment to community engagement, set to collaborate with several whisky bars and host tastings featuring international distilleries.
Woven was founded in 2021 by three friends aiming to innovate within the whisky industry. The opening of their blending studio in London represents a strategic move to embrace a more experimental approach, expanding their reach beyond traditional Scotch whisky production constrained by geographic regulation. The studio reflects Woven’s commitment to a unique, ‘borderless’ blend philosophy that welcomes diverse flavour profiles and community engagement within the whisky sector.
Woven’s new whisky blending studio in London signifies a bold step in contemporary whisky creation. By offering interactive experiences and bespoke services, Woven invites whisky enthusiasts to explore new flavours while fostering a whisky community. This innovative venture pushes the boundaries of traditional whisky making beyond Scotland, aligning with Woven’s mission to blend global influences in the whisky industry.
Original Source: www.thespiritsbusiness.com