The Vitra Design Museum has inaugurated “Nike: Form Follows Motion,” an exhibition tracing Nike’s design history, featuring curated sections on its early values, 1980s successes, technological innovations, and cultural collaborations. The show, lasting until 4 May 2025, offers an in-depth view into Nike’s significant role in sports and design.
Nike is showcasing its design history with the opening of its first-ever exhibition at the Vitra Design Museum titled “Nike: Form Follows Motion.” The exhibition is curated by Glenn Adamson and features a vibrant display created by London-based JA Projects, aligning with Nike’s athletic ethos. The exhibition is divided into four sections: 1. Track: Chronicles the early days of Nike, highlighting the importance of athlete feedback, including the creation of the Waffle Sole in co-founder Bill Bowerman’s kitchen. 2. Air: Focuses on Nike’s rise to global prominence in the 1980s through endorsements from stars like Michael Jordan and Serena Williams. 3. Sensation: Offers insights into innovations from the Nike Sport Research Lab. 4. Collaboration: Showcases the brand’s cultural impact through partnerships with designers and athletes. A catalogue accompanying the exhibition provides a comprehensive look at Nike’s design culture and its intersections with sport, technology, and pop culture, featuring graphic design by Daniel Streat and contributions from various authors. The exhibition runs until 4 May 2025.
This exhibition signifies Nike’s extensive impact on design, branding, and athletic performance over decades. It reveals insights into the company’s design philosophy and its evolution, while also highlighting collaborations and cultural significance, making it a significant study in the crossroads of sports and art. The Vitra Design Museum, known for its innovative architecture and exhibitions, provides a fitting backdrop for such a comprehensive look at Nike’s storied past.
The “Nike: Form Follows Motion” exhibition exemplifies Nike’s rich design legacy and cultural influence through its historical artifacts and innovative presentations. The structured thematic approach allows visitors to connect with Nike’s evolution while appreciating its collaborative nature within the broader cultural context. This exhibition is crucial for understanding how design interacts with sport and societal trends.
Original Source: hypebeast.com