The “Windows of Wonder” exhibition at Selfridges features artworks inspired by Tiffany & Co. from artists Rana Begum, Jason Bruges, James Righton, and Damien Hirst, attracting approximately 130,000 visitors daily until 20 October. The exhibition showcases artistic innovations alongside Tiffany’s legendary diamond heritage, particularly Bruges’s light sculpture that simulates light movement through a diamond.
Selfridges in London is currently hosting a unique art exhibition titled “Windows of Wonder,” featuring the works of four artists—Rana Begum, Jason Bruges, James Righton, and Damien Hirst—through its street-front windows. This exhibition coincides with the opening of a new Tiffany & Co. location and is set to attract an estimated 130,000 daily passers-by until 20 October. The artists have drawn inspiration from Tiffany’s heritage, showcasing their interpretations alongside the storied jeweller’s creations. Each artist integrates bold designs, light, and thematic concepts inspired by the iconic Tiffany Diamond and its legacy, crafting engaging visual experiences that reflect on the relationship between art, light, and luxury. Notably, Jason Bruges developed an intricate light sculpture, “Light Loci 1.0,” which uses algorithmic principles to simulate the experience of light travelling through a diamond, representing a fusion of technology and art. With this exhibition, both Tiffany and Selfridges continue to exemplify innovation in retail and branding, celebrating their historical ties to the artistic community and showcasing the evolution of their iconic styles in contemporary settings.
Selfridges department store has long been a centre for artistic exhibitions since its inception in 1909 and has previously featured works from prominent artists. This current exhibition, “Windows of Wonder,” coinciding with Tiffany & Co.’s new store opening, continues this tradition by presenting contemporary art in a retail context. Tiffany’s historical association with notable artists and craftspeople underscores its commitment to artistic collaboration, making this exhibition a celebration of artistry in luxury.
The “Windows of Wonder” exhibition at Selfridges represents a merging of historic luxury branding with innovative contemporary art. Through the creative explorations of the four featured artists—especially Jason Bruges with his intricate light work—the exhibition highlights the ongoing dialogue between art, technology, and the storied legacy of Tiffany & Co. This collaboration illustrates how brands can honour their heritage while embracing new artistic expressions that resonate with modern audiences.
Original Source: www.theartnewspaper.com