Excel London has launched a brand refresh ahead of its 25th anniversary in 2025, aiming to solidify its position as a top global event destination. Key developments include a major expansion and the launch of Immerse LDN, a new entertainment district. The rebranding, created with Kemosabe, reflects the venue’s heritage and mission, highlighted by the new theme ‘Connect Lives’.
Excel London has unveiled a brand refresh in anticipation of its 25th anniversary in 2025. This update signifies a new phase for the venue, aligning with its goal to become the leading global event destination. Key initiatives include the introduction of Immerse LDN, London’s largest entertainment district, and a substantial venue expansion of 25,000sqm. The rebranding, carried out in collaboration with East London’s agency Kemosabe, draws on the venue’s rich heritage and the Royal Docks area, encapsulating the new brand ethos of ‘Connect Lives’. Michelle Kemp, Marketing and Communications Director at Excel, highlighted the timely nature of this evolution: “With significant transformations on the horizon, including Immerse LDN and the completion of our major expansion, the time was right to evolve our brand to better reflect what Excel London represents now.” She added, “Our new visual identity along with the values it represents, is a true reflection of what Excel London is today and our vision for the future.” To celebrate the brand refresh, Excel will launch a film illustrating its vision of leveraging live events for impact and joy. The revamped branding will be gradually implemented across various platforms and assets over the coming months.
Excel London, part of the ADNEC Group, is a prominent UK venue known for hosting a variety of events. As it approaches its 25th anniversary, the venue is taking significant steps to modernise its brand, reflecting both current ambitions and future growth. Key developments, including a large expansion and a new entertainment district, are laying the groundwork for this transformation, and the fresh branding aims to align with these changes while maintaining the venue’s established identity within its community.
Excel London’s brand refresh marks an important step towards enhancing its appeal as a global event destination. With a strong focus on growth, ongoing expansions, and a renewed visual identity, the venue is poised to connect with visitors and industry partners more effectively as it approaches its milestone anniversary.
Original Source: exhibitionnews.uk