An exhibit of Japanese food replicas opened in London, showcasing models from all 47 prefectures. This cultural event aims to highlight the craftsmanship and history of food replicas, which serve both as art and effective marketing tools in Japan. The exhibition runs until February, featuring 150 pieces from the Iwasaki Group, with insights from industry experts on their importance in reducing food waste and cultural representation.
A fascinating exhibition showcasing Japanese food replicas was launched in London on Wednesday, aiming to share the unique cultural heritage and craftsmanship behind these iconic art pieces. Attached to a cultural facility backed by Japan’s Foreign Ministry, the exhibit includes exquisite models made from synthetic resin and wax, representing dishes from all 47 prefectures of Japan. The popularity of these food replicas surged during the 1920s and 1930s in Japan, as Western culinary influences increased. To aid customers unfamiliar with these new foods, department stores in Tokyo began featuring models as a visual aid. Presently, these replicas serve as effective marketing tools, attracting both locals and tourists in Japan through vibrant display models in shop windows. The Iwasaki Group, pioneers in the replica food industry, provided around 150 exhibits for this event, which will continue until February. “Of course, we want to make our models look delicious. But it’s also important to make them while considering the intent and feelings of the original chef,” stated Tsuyoshi Iwasaki, CEO of Iwasaki Co. He mentioned that plastic replicas could help mitigate food waste by eliminating the need for real food displays. British visitor Matilda Davies expressed admiration for the craftsmanship, saying, “It’s amazing how things like this can start as a marketing device and become an art form in their own right.” Meanwhile, Charles Bodsworth, head of audiences at Japan House London, labelled the exhibit “astonishing,” noting the intricate effort required for this craft.
Japanese food replicas, crafted from synthetic materials, play a pivotal role in the culinary and cultural landscape of Japan. Originating in the early 20th century, these replicas began as a solution to help consumers identify unfamiliar Western dishes that were entering the market. They evolved from simple marketing aids into detailed pieces of art, reflecting the dedication and skills of the artisans. Today, they are essential for restaurants and food-related businesses in Japan, drawing interest from tourists and locals alike.
The exhibition in London not only celebrates the craftsmanship behind Japanese food replicas but also highlights their cultural significance and practical benefits. As marketing tools, they have transformed into respected art forms, showcasing the deep connection between food and culture. Through this event, visitors are invited to appreciate the artistry and history behind these intriguing culinary representations.
Original Source: english.kyodonews.net