Endeavor Group Holdings is exploring the sale of Frieze, which includes its magazine and art fairs, as part of a strategy shift following a potential takeover by Silver Lake. This review seeks to enhance Endeavor’s focus on talent representation amidst a successful expansion of Frieze’s events.
Endeavor Group Holdings is assessing the potential sale of its Frieze assets, which include a renowned art magazine, art fairs, and the London exhibition space. This decision aligns with a broader strategy shift since Silver Lake announced its intent to take Endeavor private, valuing the company at $13 billion. Endeavor’s ownership of Frieze, acquired in 2016, expanded with additional fairs and exhibition spaces in recent years. Although asset evaluations are underway, Endeavor confirmed that its art fairs for 2025 are still scheduled to run as planned. The company, alongside TKO Group Holdings, continues to enhance its focus on talent representation.
Endeavor Group Holdings, owner of a talent agency and various entertainment assets, is weighing the sale of Frieze, an art fair and magazine entity acquired in 2016. Recent financial manoeuvres involving Silver Lake, who aims to take Endeavor private, prompt this assessment. This strategic review signifies a transition towards strengthening Endeavor’s core talent representation business, while maintaining successful events in the arts and sports sectors.
Endeavor Group Holdings is exploring the sale of its Frieze assets as part of a strategic refocus towards talent representation following its private takeover by Silver Lake. The company has successfully expanded Frieze’s portfolio but remains committed to its scheduled events through 2025.
Original Source: www.artnews.com