AdWomen, a new exhibition at the Museum of Brands, opens November 8, 2024, exploring 100 years of women’s representation in advertising. Curated by Alice Kain, it reflects on how advertising has shaped and empowered women through key campaigns and societal changes. The exhibit emphasises the importance of challenging stereotypes and showcases influential women in the industry.
The Museum of Brands is set to launch AdWomen, a compelling exhibition showcasing a century of women’s representation in advertising. Running from November 8, 2024, to April 28, 2025, the exhibit highlights how advertisements have mirrored and influenced societal views of women. Featuring notable campaigns like Sport England’s ‘This Girl Can’ and classics from Maltesers and Oxo, it invites visitors to explore how advertising has historically empowered women in various societal roles. Curated by Alice Kain, the exhibition is organised around five themes: health, beauty, family, expertise, and empowerment, which correlate with significant social changes like World War II and the women’s liberation movement. Kain emphasises that examining past representations of women reveals essential shifts in gender portrayal over the decades. Kain and Jo Arden from Ogilvy UK discuss how advertising must reflect and shape more nuanced narratives for women. They stress that moving away from stereotypes benefits society at large. Both agree that showcasing influential women in advertising serves as inspiration for younger generations, with Kain noting that role models like Rosie Arnold and Kate Stanners showcase the talent women bring to the industry. The exhibition also addresses ongoing industry challenges regarding gender equality, urging firms to implement systemic changes. Arden advocates a multi-faceted approach: hiring diverse talent, validating creative contributions, and addressing biases. Overall, AdWomen aims to celebrate women’s contributions to advertising while pushing for a more equitable future in the industry.
AdWomen is an upcoming exhibition at the Museum of Brands that explores the impact of advertising on women’s roles over the past hundred years. It aims to reflect on how representations of women have evolved in advertising and how these changes align with societal shifts. The exhibition focuses on significant campaigns that challenge traditional norms and showcases the achievements of women in the industry, aiming to inspire future generations of female talent.
AdWomen promises to be an enlightening exhibition that not only tracks a century of women’s representation in advertising but also challenges current stereotypes prevalent in the industry. By highlighting key shifts and celebrating influential women, the exhibition champions a future of greater gender equality and diverse storytelling in advertising.
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