The Museum of Brands will host “AdWomen,” an exhibition celebrating 100 years of women’s roles in advertising from November 8, 2024, to April 28, 2025. Featuring iconic ads and exploring themes of representation and empowerment, it reflects on significant social changes and challenges stereotypes in advertising. Curators aim to inspire future female talent and address ongoing gender equality issues in the industry.
The Museum of Brands is set to launch “AdWomen,” an exhibition marking 100 years of women in advertising, running from November 8, 2024, to April 28, 2025. It will showcase how iconic ads have influenced perceptions of women over the decades, featuring campaigns like ‘This Girl Can’ and historical advertisements from the 1920s onwards. Curator Alice Kain highlights the evolving representation of women through key themes such as health, beauty, and empowerment, underscoring significant societal shifts, including the women’s liberation movement and portrayal in media. Kain emphasizes the importance of challenging stereotypes in advertising, advocating for more empowering narratives that inspire future generations. The exhibition aims to celebrate female contributions to the industry, with a focus on role models to encourage young female talent. Jo Arden, from Ogilvy UK, underlines the need for systemic change to address gender equality in advertising, urging the industry to promote diverse talent and ensure representation at all levels.
The AdWomen exhibition at the Museum of Brands is a significant initiative that encompasses a century of advertising’s impact on women’s roles in society. It examines how advertisements have represented and influenced women, providing insight into the evolving narratives from traditional depictions to contemporary empowerment. The exhibition draws on extensive archival collections and collaborations with historical industry elements, seeking to emphasise gender representation issues within advertising and inspire future female leaders in the industry.
The AdWomen exhibition aims to showcase the evolution of women’s representation in advertising over 100 years, highlighting both milestones and continuing challenges in achieving gender parity. By featuring powerful ads and inspiring female figures, the exhibition seeks to encourage and empower future generations in the advertising sector. Combating stereotypes and promoting diversity remain crucial for fostering an equitable industry moving forward.
Original Source: lbbonline.com