Greece was the honoured country at WTM 2023 in London, which featured 81 Greek co-exhibitors. Minister Olga Kefalogianni signed a partnership with easyJet to enhance sustainable tourism. She noted 2023’s record tourism success and positive early indicators for 2024. Kefalogianni also inaugurated the 2024 OPAP Marathon Expo in Athens, showcasing international athletic innovations.
The World Travel Market (WTM) in London was inaugurated by Greek Tourism Minister Olga Kefalogianni, honouring Greece at this prestigious international tourism exhibition. The event featured 81 Greek co-exhibitors under the Greek National Tourism Organization (GNTO), showcasing Greece’s robust tourism sector. A significant outcome was the memorandum of cooperation signed with easyJet, aiming to foster sustainable tourism development over the next three years. Kefalogianni engaged in various media interviews during WTM, highlighting Greece’s tourism success in 2023 and projecting 2024 to be even better. She emphasized a focus on quality tourism and balancing visitor distribution across regions. Following the WTM, she inaugurated the 2024 OPAP Marathon Expo, celebrating its global recognition and the innovative technologies presented therein.
The World Travel Market (WTM) serves as a critical platform for countries to showcase tourism offerings and develop international relationships. Greece’s participation, this year marked by being the honoured country, underscores its commitment to boost tourism through strategic partnerships. Such exhibitions allow for networking among travel operators and promote Greece’s diverse attractions, contributing significantly to its economy.
Greece’s participation in WTM 2023 highlights its longstanding commitment to enhancing tourism through strong partnerships and innovative strategies. With a focus on sustainable practices and quality experiences, Greece is poised to continue its growth trajectory in the tourism sector, building on a record year and forecasting further successes for the future.
Original Source: www.ekathimerini.com