Jacquemus opens ‘The London Boutique’ on New Bond Street, designed with OMA, reflecting Mediterranean style. The store features a serene, home-like interior, exhibition space for curated art, and dedicated menswear and womenswear areas, all merging luxury with comfort in central London.
Simon Porte Jacquemus has collaborated with OMA to unveil his new flagship store, named ‘The London Boutique’, located on New Bond Street. The store, inspired by Mediterranean aesthetics, features a neoclassical façade and an inviting, serene interior designed to evoke a homey feel with hand-applied stucco and a neutral palette. Emphasising a Mediterranean summer, the store includes spaces for both menswear and womenswear, alongside a private VIP salon. Jacquemus has also curated a collection of art, displaying nearly 50 works from various iconic artists, enriching the luxury retail experience.
Jacquemus, known for his Mediterranean influences, merges his design aesthetic deeply rooted in his Provençal upbringing with luxurious retail ideas. His architectural partnership with OMA aims to transport customers to a serene Mediterranean escape in London’s bustling environment. The store takes over a former art gallery and reflects modern retail’s trend of integrating art into shopping experiences, making it a unique cultural and shopping destination in London.
Jacquemus’ new London store successfully encapsulates the Mediterranean essence within a luxurious urban setting, enhancing the shopping experience through curated art and thoughtfully designed interiors. With a focus on comfort and aesthetics, the store celebrates both heritage and contemporary fashion, offering a welcoming space for customers amid London’s high-end retail landscape.
Original Source: www.wallpaper.com