The Cure performed a three-hour concert in London to celebrate their new album, “Songs of a Lost World,” playing it in full along with classic hits. The show was livestreamed, and Smith’s campaign for fair ticket prices led to significant changes in their ticketing practices, making it their most lucrative tour.
The Cure celebrated the release of their latest album, “Songs of a Lost World,” with a marathon three-hour performance at Troxy in London on Friday night. The band played the new album in its entirety and delighted fans with classic hits, featuring a special mini-set from their 1980 release, “Seventeen Seconds.” The show was also livestreamed, allowing fans to catch the entire concert online and view the complete set list.
Frontman Robert Smith gained attention in 2023 for his outspoken criticism of Ticketmaster, denouncing their high fees and dynamic pricing, which he believed disadvantaged loyal fans. Following his advocacy, Ticketmaster agreed to provide partial refunds to fans. The Cure adopted a “verified fan” ticketing strategy to secure affordable options for genuine fans. On their North American tour, ticket prices started at just $20-25 and merchandise was more reasonably priced, contributing to the band’s most successful tour, grossing approximately $37.5 million in North America.
The Cure’s recent performance in London marks a significant event, highlighting the band’s commitment to their fans and the promotion of their new album. The issues surrounding concert ticketing and pricing have been a hot topic, particularly influenced by Smith’s activism. This performance not only showcases their latest work but also their ongoing relationship with fans, emphasising affordability and accessibility in live music experiences.
In summary, The Cure’s London concert marked a triumphant celebration of their new album while showcasing their determination to improve fan experiences through more equitable ticketing practices. Robert Smith’s advocacy for fair pricing and accessibility has had a notable impact on ticket sales and fan satisfaction, reinforcing the band’s legacy of connecting with their audience.
Original Source: ultimateclassicrock.com