Three key immersive art experiences include Squidsoup’s ‘Lost in Light’ in London, the V&A’s ‘Wild Digits’ focusing on digital practices, and the ‘Spirit of Amsterdam’ festival celebrating the city’s anniversary. Each event showcases the intersection of art, technology, and community engagement.
Digital and immersive art has gained significant attention lately, highlighted by three prominent events: Squidsoup’s installation ‘Lost in Light’ in Shoreditch, London’s immersive light and sound art exhibition; the V&A’s first Digital Art Season ‘Wild Digits’ focusing on critical digital practices; and the new ‘Spirit of Amsterdam’ festival celebrating the city’s 750th anniversary with diverse cultural experiences.
The V&A is showcasing artists who creatively engage with technology, discussing themes like Internet culture and artificial intelligence. Their event, ‘Friday Late: Wild Digits’, is scheduled for 29th November. In contrast, Squidsoup’s ‘Lost in Light’ features five exhibitions, including their acclaimed pieces spanning a decade, and is open until 2024. This immersive experience caters to all ages, presented across three floors in a 30,000-square-foot space.
The ‘Spirit of Amsterdam’ festival launched on 22nd November, transforming historical sites with contemporary performances and installations. A notable highlight was the ZERØ BPM experience which fused light and sound art aimed at fostering introspection. The installation, featuring the four-meter-high digital tree ‘Arbor’ by Vincent Rang, illustrates the interconnection across generations. Performance artist Bruno Sitton guided guests through reflective rituals alongside live techno performances, countering modern life’s fast pace.
The current interest in digital and immersive art reflects a cultural shift towards engaging audiences in new and interactive ways. Events across major cities like London and Amsterdam are stepping outside traditional art formats, exploring how technology can enhance artistic expression and experiences. Through initiatives like the V&A’s Digital Art Season, Squidsoup’s installations, and the Spirit of Amsterdam festival, artists are pushing boundaries, examining contemporary societal themes while promoting community engagement.
In summary, the emergence of digital and immersive art experiences, such as ‘Lost in Light’, ‘Wild Digits’, and the ‘Spirit of Amsterdam’, highlights a growing trend in the art world. These initiatives not only celebrate artistic innovation but also encourage reflection on modern life’s complexities through engaging and interactive installations. They invite audiences to explore deep connections between art, technology, and human experience, making art more accessible and meaningful than ever.
Original Source: www.forbes.com