Apple has launched a new festive animation at Battersea Power Station featuring Wallace and Gromit, showcasing their ingenuity in using iPhones for animation. The display runs daily until December 31, adding joy to the holiday season in London.
In a festive display at Apple’s London headquarters, Battersea Power Station, the company has unveiled an enchanting animation featuring the beloved characters Wallace and Gromit. The stunning short film, created by Aardman, showcases the duo decorating two towering Christmas trees, displaying a mix of creativity and technological prowess. This year’s animation follows a previous collaboration with artist David Hockney, raising the bar for seasonal festivities in London. The display, which runs daily from 5 p.m. to 10.30 p.m. until the end of December, combines storytelling and technology seamlessly, celebrating both the holiday spirit and the artistic achievements of modern animation.
Last year, Apple collaborated with renowned artist David Hockney for a grand Christmas spectacle. Following that success, the tech giant sought to create another captivating seasonal event. The choice of Wallace and Gromit not only taps into their rich cultural significance but also showcases Aardman’s unique animation style. The use of cutting-edge technology via the iPhone 16 Pro Max marks an intersection of traditional artistry with modern techniques, enhancing the viewer’s experience during the festive season.
Apple’s use of Wallace and Gromit in this year’s Battersea Power Station animation highlights the effective blend of classic characters with innovative technology. By employing the iPhone 16 Pro Max for animation, they have created a visually stunning experience that adds to London’s festive charm. This initiative could very well become an annual tradition, further enhancing the holiday atmosphere along the Thames.
Original Source: www.forbes.com