Beluga Vodka launches a festive retail campaign in London, featuring bespoke window displays to attract holiday shoppers. This initiative aims to enhance the brand’s luxury status and reflects Noblewood Group’s commitment to redefining the ultra-premium vodka segment in the UK.
Beluga Vodka, owned by Noblewood Group, has launched a festive retail campaign in London ahead of Christmas. The campaign includes prominent window displays showcasing Beluga Gold Line Vodka in various retail locations—such as Amathus, Drinks With Sasha, Jeroboams, and Hedonism Wines. These displays are designed to engage holiday shoppers, particularly with a striking gingerbread-themed display in Mayfair.
Nick Duncan, UK country manager at Noblewood Group, remarked that the campaign highlights the brand’s craftsmanship and enhances its luxurious presence in London’s retail sector, particularly during the busy holiday season. Noblewood Group, founded in 2022, acquired Beluga Vodka’s IP rights outside of Russia for US$75 million, signalling a commitment to refining the ultra-premium vodka market. The brand also achieved a national listing for its Noble Vodka across over 170 Booker branches in the UK last month, expanding its reach. Recently, Beluga partnered with Lalique for a limited edition release as part of the Epicure Series.
Beluga Vodka is an ultra-premium vodka brand renowned for its quality and sophistication. Owned by Noblewood Group, which was established in 2022, the brand’s recent campaign aims to capture the festive spirit of London shoppers, leveraging bespoke window displays at high-end retail locations. This not only promotes Beluga Vodka during a peak retail season but also reflects a broader strategic initiative to dominate the luxury spirits market in the UK. Noblewood Group controls the brand’s global distribution, having acquired Beluga’s worldwide IP rights (excluding Russia) in October 2022, illustrating its intent to grow in the competitive spirits landscape.
Beluga Vodka has introduced an engaging festive campaign in London, featuring eye-catching window displays to attract shoppers during Christmas. The effort underscores the brand’s commitment to luxury and craftsmanship while marking its strategic growth within the ultra-premium vodka segment. Recent expansions, including partnerships and distribution deals, indicate the brand’s ambition to solidify its market position and appeal to discerning consumers.
Original Source: www.thespiritsbusiness.com