The Butterfly Trail offers a world-first mixed reality experience in Central London. Located at Outernet’s Now Building, it features immersive technology that allows visitors to interact with augmented reality butterflies. The attraction is free and has quickly gained popularity, making Outernet a leading visitor destination.
Experience an unprecedented mixed reality adventure with The Butterfly Trail in Central London. Hosted at Outernet’s Now Building, this free attraction presents a groundbreaking journey designed by Pixel Artworks, featuring the world’s most advanced immersive screens. Guests will traverse the botanical workshop of Professor Peter Pelgrin, where they can interact with stunning augmented reality butterflies using their smartphones. The attraction is drawing massive crowds, positioning Outernet as a top UK visitor destination, rivaling iconic venues like the Natural History Museum. Visit their website or app to check for opening times.
The Butterfly Trail is a pioneering mixed reality installation in London’s Central district, aiming to blend the digital and natural worlds through immersive technology. Launched by Outernet in collaboration with Pixel Artworks, this experience employs cutting-edge visual technology to engage visitors in interactive storytelling, demonstrating the appeal of merging art, technology, and nature in a way never seen before. With growing foot traffic and critical acclaim, it highlights the shift towards innovative visitor attractions in urban environments.
The Butterfly Trail represents a significant milestone in mixed reality experiences, combining art and technology in a unique way. Visitors can engage with nature directly in London, redefining what an attraction can be. With its free access and innovative design, it is poised to become a standout destination for locals and tourists alike, continuing to draw interest due to its cutting-edge features.
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