Aston Martin has partnered with forex broker Pepperstone for a multi-year deal, debuting on the AMR25 car during the 2025 Formula 1 season. The collaboration focuses on shared values of precision and innovation, with plans for showcasing their partnership at the Australian Grand Prix. This is part of Aston Martin’s broader strategy to enhance competitive performance post a challenging previous season.
Aston Martin has announced a multi-year partnership with online forex broker Pepperstone, marking the brand’s entry into motorsport sponsorship ahead of the 2025 Formula 1 season. The collaboration follows several other partnerships formed late last year, which included PUMA and Xerox. Pepperstone’s branding will be featured on the AMR25, the team’s new car, which will be launched at an event in London this February. Aston Martin’s Managing Director of Commercial, Jefferson Slack, expressed enthusiasm for this partnership as both companies share a commitment to innovation and excellence.
Group CEO of Pepperstone, Tamas Szabo, noted the synergy between the two brands, which both operate in high-performance sectors. He looked forward to establishing a successful partnership that thrives both on and off the track, with the Australian Grand Prix serving as a significant celebration of their collaboration. This partnership comes as Aston Martin prepares for a new season with renewed hope following a tough 2024 year, especially with the hiring of renowned car designer Adrian Newey, whose influence is expected to grow in the coming seasons.
Aston Martin Racing, a well-known name in motorsport, is actively expanding its commercial partnerships as it prepares for the new Formula 1 season. The team aims to enhance its competitive edge with collaborations and innovative strategies amid a challenging 2024 season. The introduction of Pepperstone as a global forex partner underscores Aston Martin’s strategy to attract sponsors that align with its commitment to performance and excellence. The partnership also represents a new opportunity for Pepperstone as it ventures into sports sponsorship.
The partnership between Aston Martin and Pepperstone marks a notable move in the world of motorsport sponsorships. With this collaboration, both brands aim to enhance their global presence and redefine excellence in their respective fields. As Aston Martin gears up for the 2025 season, this partnership is not only expected to drive success on track but also foster innovative opportunities in key global markets.
Original Source: www.autosport.com