A London exhibition showcases lifelike models of Japanese food, highlighting their cultural significance and craftsmanship. Originating in the 1920s as marketing tools, these replicas are now a blend of art and practicality, reducing food waste. The Iwasaki Group presents around 150 models, with visitors praising the dedication to this craft.
A new exhibition featuring Japanese food replicas has opened in London, aiming to share the distinct cultural heritage and craftsmanship tied to these artworks. The display includes lifelike models of traditional dishes from all 47 of Japan’s prefectures, meticulously created using synthetic resin and wax. Originating in the 1920s and 1930s, these replicas enhanced the marketing of unfamiliar cuisines in Japan, especially as Western influences grew. Today, they continue to be popular advertising tools in shopfronts, captivating both locals and tourists. The Iwasaki Group contributed around 150 items to the showcase, highlighting a blend of culinary artistry and practicality by reducing food waste through the use of non-perishable displays. Visitors express admiration for the craft’s transformation from marketing to a respected art form, showcasing enduring pride in Japanese craftsmanship.
The exhibition reflects a tradition originating in early 20th-century Japan, where food models were developed to aid customers in Japanese department stores, particularly as Western dining practices were introduced. Food replicas have since become innate to Japan’s culinary advertisement culture, blending aesthetics with practical applications to illustrate dishes visually, appealing to the clientele’s imagination without the waste of real food. The event draws attention to this unique art form and its broader cultural significance.
In summary, the exhibition not only highlights the artistic merit of Japanese food replicas but also their historical context and ongoing relevance in modern marketing. It demonstrates the importance of craftsmanship within culinary traditions and the innovative steps taken to marry aesthetics with sustainability in food representation. With continued interest, this art form showcases Japan’s rich cultural narrative while engaging international audiences.
Original Source: english.kyodonews.net