Graham Fletcher praises the London International Horse Show (LIHS) for its success, atmosphere, and management under Simon Brooks-Ward. He emphasises a need for better sponsorship and publicity for equestrian sports, comparing equestrian athletes’ marketing struggles to success stories from other sports. Fletcher commends the British equestrian team’s leadership and looks forward to future competitions.
Graham Fletcher reflects on the success of the London International Horse Show (LIHS) at ExCeL, praising the sold-out performances and excellent atmosphere, akin to Olympia. He highlights the enhanced venue facilities, including better stabling and local access for riders. Fletcher commends Simon Brooks-Ward for his management, which he believes honours the legacy of his father, Raymond, the Olympia show founder.
Fletcher shares his joy as his son Olli won a trophy at the LIHS, celebrating the event’s positive impact alongside BBC’s extensive coverage, showcasing the World Cup qualifier. He calls for better promotional efforts for equestrian sports, noting the disparity in sponsorship between star equestrians and athletes from other sports, such as Emma Raducanu.
Fletcher praises the UK equestrian team’s leadership under Di Lampard and Stanny van Paesschen, expressing optimism for upcoming competitions, including the Europeans in A Coruña. The article ends with a call for suggestions on improving the promotion of equestrian sports.
This article discusses the recent London International Horse Show, highlighting its significance within the equestrian community. Fletcher’s opinions centre on the improvements in venue and logistics, the show’s atmosphere, and the need for better recognition and sponsorship for equestrian athletes compared to athletes in other sports. TheLondon International Horse Show is an annual event, critical for showcasing equestrian talent and generating interest in the sport.
Fletcher celebrates the success of the London International Horse Show, noting its growing reputation, excellent management, and positive atmosphere. He urges for greater promotional efforts to elevate equestrian sports’ profile against sports like tennis. The positive influences of BBC coverage and supportive leadership of the UK equestrian team offer a promising outlook for the future of the sport.
Original Source: www.horseandhound.co.uk