The Brand Partnership of the Year shortlist includes Michelob Ultra x Williams Racing, Peroni Nastro Azzurro 0.0% x Scuderia Ferrari, Saudia x Newcastle United, and Visa Cash App x VCARB. These brands showcased creativity and impact through innovative activations, appealing to large audiences ahead of the announcement of the winner at the Autosport Awards on January 29.
The Brand Partnership of the Year shortlist features four standout nominees after a record number of submissions. This award, part of the Autosport Awards, recognises brands that effectively utilise motorsport platforms to enhance their messaging and add value to their partnerships, whether with teams, drivers, or racing series. The winner will be announced at the Autosport Awards in London on January 29, highlighting creativity and execution in their marketing strategies.
The Autosport Awards annually honour achievements in motorsport, with categories recognising individual and team milestones. The Brand Partnership of the Year celebrates exceptional collaborations between brands and motorsport entities, exemplifying innovation and audience engagement. In recent years, partnerships have increasingly embraced technology, enhancing marketing reach and resonance within the motorsport community, particularly through digital channels and creative campaigns.
The shortlisted brands for the Brand Partnership of the Year illustrate the innovative and creative ways companies are integrating their marketing with motorsport. Each nominee utilised unique strategies to connect with audiences, leverage star power, and amplify their brand messages. These efforts not only highlight the effectiveness of partnership marketing but also its potential to engage massive audiences on a global stage.
Original Source: www.motorsport.com