The 1-54 Art Fair in Marrakech is crucial for contemporary African art, founded by Touria El Glaoui to connect global artists and collectors. This year’s event is marked by greater representation and accessibility, showcasing both established and emerging talent. The fair enriches African cultural discourse and strengthens local artistic identity while considering potential future expansion in different formats.
The 1-54 Art Fair in Marrakech is a pivotal event for contemporary African art. Launched by Touria El Glaoui in Morocco after its success in London and New York, the fair now draws artists, galleries, and collectors globally, creating a vibrant cultural exchange. El Glaoui highlights that artists feel proud to exhibit on their continent, gathering to engage in meaningful discourse regarding African art.
Initially faced with skepticism, North African artists were hesitant to return home, fearing it might hinder their careers. El Glaoui worked to reshape these perceptions, stressing the value of showcasing African talent on African soil. As the narrative of Africa as a creative hub solidified, artists became more open to participating in the fair.
Marrakech was chosen for its accessibility and multicultural nature, allowing easy international access for collectors. With a large number of non-visa-required passport holders and no mandatory vaccinations, the city attracts attendees eager to experience local artistry. El Glaoui emphasises the deeper discussions around art that take place in Marrakech compared to more commercial settings like London and New York.
The fair fosters connections among francophone, anglophone, and arabophone communities, allowing galleries flexibility in presentation and sales. El Glaoui aims to showcase modern art from North African estates, assisting both established and younger artists in gaining visibility.
Notably, many artists view participation in 1-54 as a significant career milestone, resulting in a loyal following. The fair acts as an incubator for galleries, providing understanding and support for African artists often overlooked at international fairs, thus facilitating authentic connections with collectors.
Although El Glaoui is not planning to establish additional 1-54 fairs across Africa at this time, she remains open to exploring formats in various countries. Initiatives like 1-54 Presents have already introduced artists to broader audiences in cities such as Paris and Hong Kong, prioritising education over commercial sales. The next 1-54 Marrakech will take place from January 30 to February 2, 2025, followed by New York from May 1 to 4.
The 1-54 Art Fair, initiated by Touria El Glaoui, aims to highlight contemporary African art by providing a platform in Morocco. With the fair now establishing itself in Marrakech, it reflects a growing recognition of African creativity. The fair connects local artists with international collectors, fostering discourse and appreciation of art produced on the continent. By overcoming initial resistance from artists, El Glaoui has positioned Marrakech as a cultural hub in Africa’s creative landscape.
In conclusion, the 1-54 Art Fair significantly contributes to reshaping the perception of African art by facilitating dialogue and engagement among artists and collectors. The fair’s emphasis on highlighting local talent in Marrakech proves invaluable for the artistic community, fostering a sense of pride and cultural unity. While future expansion plans remain tentative, 1-54 continues to evolve as a vital platform for contemporary African art.
Original Source: www.okayafrica.com