Classic Art London (CAL) will debut this summer to replace London Art Week (LAW) after its closure due to financial difficulties. Organised by former LAW PR team Roberts and Lohmann, CAL aims to showcase pre-contemporary art galleries and maintain their prominence in London. Several notable galleries are participating, with anticipation to attract international collectors and curators.
Classic Art London (CAL) launches this summer from 23 June to 6 July, aiming to engage visitors and address the gap left by the closure of London Art Week (LAW). LAW, which promoted historical art dealers, concluded after ten years due to financial difficulties exacerbated by the pandemic and loss of sponsors.
Pippa Roberts and Silke Lohmann, who were involved with LAW PR, are behind the CAL initiative. Lohmann expressed the importance of keeping London’s pre-contemporary art scene prominent and accessible to international collectors and curators.
Dealers like Karen Taylor, who views CAL as a “welcome phoenix to rise from the ashes”, and Guy Peppiatt, note its importance for attracting private clients and curators to London’s exhibitions. Others, such as Trinity Fine Art’s Tom Dawney, believe CAL enhances the visibility of London’s key galleries.
The new campaign has already garnered participation from several galleries, including Charles Beddington, Nonesuch Gallery, and Justin Raccanello. The aim is to maintain the city’s rich art landscape while providing a collaborative platform for small galleries.
The launch of CAL follows the winding down of LAW, which previously showcased London’s historical art scene through biannual events. The decision to cease operations stemmed from challenges posed by pandemic adaptations, reduced sponsorship, and financial strain. In response, Roberts and Lohmann launched CAL to continue promoting engaging art experiences and support galleries in London amidst evolving market dynamics.
CAL seeks to reinvigorate London’s pre-contemporary art scene following LAW’s closure, offering galleries a chance to engage with collectors and curators. The initiative demonstrates a collective effort to maintain visibility and collaboration among smaller art businesses, ensuring that London remains a key player in the global art market.
Original Source: www.theartnewspaper.com