Gulf Air has extended its title sponsorship of the Formula 1 Bahrain Grand Prix until 2027, continuing a partnership begun in 2004. This makes Gulf Air the longest-serving title sponsor in F1 history. The agreement supports Bahrain’s growth in motorsport, tourism, and economic development. The Bahrain GP has been significant in the F1 calendar, being the first race in the Middle East.
Gulf Air has renewed its title sponsorship of the Formula 1 Bahrain Grand Prix, a partnership that began in 2004. This new agreement extends until 2027, making Gulf Air the longest-serving title sponsor in the series. The announcement comes just ahead of F1 testing at the Bahrain International Circuit.
Emily Prazer, F1’s chief commercial officer, praised Gulf Air’s commitment, noting that their support has been crucial in establishing the race’s popularity. The Bahrain GP has attracted global fans over the years.
Michael Schumacher claimed victory at the inaugural Bahrain GP in 2004. The race has been a season opener six times and will be the fourth race on the 2025 calendar due to Ramadan scheduling.
Jeffrey Goh, CEO of Gulf Air Group, expressed pride in the partnership’s extension, highlighting its impact on Bahrain’s standing in global motorsport. The CEO emphasised the collaboration’s role in promoting economic growth and tourism.
Bahrain International Circuit’s CEO discussed diversifying events at the venue, which previously hosted Bahrain Comic Con and the Bahrain Darts Masters. These efforts contribute to a vibrant community atmosphere and enhance Bahrain’s event profile.
Gulf Air has been the title sponsor of the Bahrain Grand Prix since its debut in 2004, marking a significant relationship within Formula 1. The race is notable for being the first F1 event in the Middle East and has established itself as a key fixture on the motorsport calendar. The continuation of this sponsorship illustrates the importance of long-term partnerships in enhancing the visibility and appeal of the event.
In conclusion, Gulf Air’s renewed title sponsorship of the Bahrain Grand Prix underscores its long-standing connection to the event since 2004. This partnership not only elevates Bahrain’s status in the international motorsport arena but also drives economic benefits and tourism in the region. The upcoming race seasons promise more thrilling events as this collaboration evolves.
Original Source: www.autosport.com