S.S. Daley will present its fall 2025 coed collection at London Fashion Week on February 21. The brand’s shift from Paris to London demonstrates confidence in the event, despite notable absences. Government funding aims to support emerging designers amid a challenging retail environment. Steven Stokey-Daley continues to rise in prominence with recent accolades and innovative collections.
S.S. Daley, founded by designer Steven Stokey-Daley, will showcase its fall 2025 coed collection during London Fashion Week on February 21 at 10 a.m. The specific venue is yet to be announced. Initially slated for Paris Men’s Fashion Week, the brand’s move to London signifies confidence in the city’s fashion scene amid a shortened schedule due to several brands opting out.
Several notable names, including JW Anderson and Nensi Dojaka, will not participate in London Fashion Week, as many brands face financial pressures, opting for fewer runway shows. In response, the U.K. government has committed an additional £1 million to support emerging designers through the BFC Newgen program, helping with show costs and mentoring.
Stokey-Daley, a rising star in London fashion, recently earned significant recognition, including investment from Harry Styles and the Queen Elizabeth II Award for British Design. His spring 2025 collection expanded into women’s wear, showcasing a gender-fluid aesthetic inspired by artist Gluck.
His career took off in 2020 after dressing Styles for the “Golden” music video. In 2022, he received the LVMH Prize for Young Designers, further cementing his status. Past showcases included performances by the National Youth Theatre and readings by Ian McKellen, blending fashion with art and literature.
S.S. Daley’s participation in London Fashion Week highlights a commitment to the British fashion industry, even as many brands pull out. With government support for emerging talents and the designer’s growing acclaim, the future looks promising for both Stokey-Daley and London Fashion Week itself.
Original Source: wwd.com