The Malta Book Council’s artwork for the London Book Fair, depicting books being thrown from windows, has caused outrage among literary figures. Critics, including Joseph Mizzi and Jerome Caruana Cilia, have condemned the imagery, with comparisons to historical book burnings. The council defends the artwork as a representation of literary export, despite the unexpected backlash.
An artwork commissioned by the Malta Book Council for the London Book Fair has sparked outrage online. The digital piece by artist Kristina Zammit Endrich shows figures throwing books from windows, prompting critical responses from the literary community. Joseph Mizzi, managing director of Midsea Books, expressed disbelief over the council’s choice, stating, “This is the National Book Council’s branding for the London Book Fair – people ripping up and throwing away books. I can’t believe it!”
Critics included PN economy spokesperson Jerome Caruana Cilia, who called the artwork ‘surreal’, and Mark Sagona from the University of Malta, who labelled it embarrassing. A commentator even linked it to Nazi book burnings of the 1930s.
The Book Council described the intention behind the artwork to symbolize the spirit of literary export, emphasising the promotional goals for the fair. Teodor Reljic, the council’s marketing manager, clarified that they did not anticipate such a negative reaction and clarified that they do not support the portrayal of books being discarded.
During its 50th edition from March 11 to 13, the London Book Fair aims to help promote Maltese literature to UK publishers.
The Malta Book Council’s promotional artwork for the London Book Fair has faced significant backlash, with critics claiming it misrepresents literary values. The council stands by its intention for the illustration, aiming to celebrate the spirit of literary export despite the controversy. The event remains an important platform for promoting Maltese literature internationally.
Original Source: timesofmalta.com