Immerse LDN’s Formula 1 Exhibition has sold 340,000 tickets, becoming its longest-running and most successful event. Endorsed by Damon Hill, it won Best Visitor Experience in 2024 and will continue until March 2025. Following its success, it will lead into Tutankhamun: The Immersive Exhibition.
Immerse LDN at Excel London has achieved a remarkable milestone with the Formula 1 Exhibition, which has become its most successful and longest-running event, selling 340,000 tickets. This feat further establishes Immerse LDN as a top immersive entertainment venue, contributing to over one million tickets sold since its opening. The exhibition, supported by 1996 Formula 1 world champion Damon Hill, garnered acclaim and extended its run into March 2025 due to high demand, winning the Best Visitor Experience at the 2024 Access All Areas Awards.
Launched on 23 August 2024, the exhibition was produced by Round Room Live, FKP Scorpio Entertainment Ltd, and the Luna Entertainment Group. The event featured iconic Formula 1 cars, historical artefacts, and attractions from top teams across its vast 36,000 sqft space. A state-of-the-art simulator drew in 70,000 visitors and earned a commendable 4.6 out of 5 customer satisfaction rating on Google reviews. The exhibition surpassed its previous attendance records in cities such as Madrid, Vienna, and Toronto.
James Cassidy, President of FKP Scorpio Entertainment Ltd, noted the successful collaboration with Immerse LDN and Excel, highlighting the exhibition’s success as a testament to London’s demand for immersive entertainment. He expressed excitement for future collaborations with the upcoming launch of Tutankhamun: The Immersive Exhibition on March 26. Isabella Dwyer, General Manager for the Formula 1 Exhibition, remarked on London’s status as a key location for the exhibition, attracting fans nationwide.
Damian Norman, Director of Immersive Entertainment & Events at Excel London, asserted that the exhibition’s success affirms Immerse LDN as the UK’s leading immersive entertainment venue, with over one million tickets sold and numerous experiences planned for the summer. Following its impressive run, the exhibition will continue its global tour, setting the stage for Tutankhamun: The Immersive Exhibition, which has already pre-sold 65,000 tickets. Future attractions will include The FRIENDSTM Experience: The One in London and the debut of Elvis Evolution this spring.
The Formula 1 Exhibition at Immerse LDN has broken records with 340,000 tickets sold and an impressive customer satisfaction rating. Its success has cemented Immerse LDN’s reputation as a top entertainment venue, with plans for future exhibitions such as Tutankhamun and The FRIENDSTM Experience, contributing to the cultural vibrancy of the Royal Docks.
Original Source: www.voice-online.co.uk