Burberry’s Fall-Winter 2025 show featured a luxurious collection emphasising ‘stealth wealth’ with earthy tones and elegant designs. The event, held at Tate Britain, included notable models and actors. CEO Joshua Schulman’s strategy focuses on iconic brand elements, aiming for a £3 billion revenue target while Daniel Lee finds inspiration in British high society.
Burberry’s recent Fall-Winter 2025 show at London’s Tate Britain showcased the ongoing trend of “stealth wealth” in fashion. The collection featured luxurious materials, neutral tones, and understated designs, despite expectations that consumers might shift towards more eclectic styles due to economic factors. The runway opened with a model in an oatmeal ensemble, followed by khaki and maroon outfits, including leather trench coats and brocade suits.
The show’s cast included prominent models like Naomi Campbell and Edie Campbell, alongside actors Richard E. Grant and Lesley Manville, contributing to a star-studded front row. Daniel Lee, Burberry’s chief creative officer, expressed his commitment to the brand amidst speculation about his future, stating, “It’s really an honor to work for Burberry. It’s an incredible brand.”
Burberry is striving to regain its footing after declining sales led to its removal from the UK’s FTSE 100 last September. CEO Joshua Schulman, who has been in position for over six months, remained upbeat as the company reported less severe sales drops over the holidays. He has outlined a strategy centred on key brand emblems and aims for an annual revenue of £3 billion.
Lee’s designs draw inspiration from British high society in period dramas, as he seeks to embody a sense of bohemian spirit. He highlighted his preference for the earthy palette, influenced by his nature walks in Yorkshire, adding that Burberry’s identity is deeply rooted in outerwear that adapts to various conditions. His relaxed demeanor at the event suggests growing confidence in his role.
Burberry’s latest collection reinforces the trend of quiet luxury amidst economic uncertainty. With a star-studded cast and a focus on classic styles, Daniel Lee and CEO Joshua Schulman aim to revitalise the brand. Their new strategies could improve sales and reconnect the company with its heritage, while Lee’s designs showcase British culture and practicality.
Original Source: www.cnn.com